Dear Ms Beadbehavior,
I am really getting serious about selling my beadwork. So now that I think I am ready to sell my work, I need to come up with a business name. I have been thinking of using Lady Beadiva as my business name. It is a take off on Lady Godiva.
The thing is, I also want people to know my real name too. I want my name to become well known in the bead world. So I have been thinking of tagging all references to my business name with AKA (Also Known As) followed by my name. What do you think? Would this help enhance my image?
Dear Gentle Beader,
When Ms Beadbehavior sees the designation of AKA, all that she can think of is some Mafiosa Ganster such as Lucky Luciano AKA Charles Luciano. Or Scarface AKA Al Capone. The most wanted list is filled with punk names followed by AKA’s. Criminals often have several AKA’s.
AKA’s bring to mind a ficticious name used in place of the real given name as a means to hide the fact of who someone is. Do fancy designers use AKA’s? I think not. If you disagree, show me one successful famous designer who names their line of clothing or jewelry as a business name followed by “AKA”. They have more class. If the name is to be associated with a company name, the two are related in a much classier way such as Heidi Klum for Birkenstock. Even the relatively low couture (as opposed to haute couture) clothing applies this nomenclature: “Missoni for Target”. Or you will get a brand name by the designer name such as “Lauren by Ralph Lauren”. AKA??? Not on your life.
If you want to align yourself with gangsters, or if you are a gangster then go ahead use the AKA. Otherwise decide how you want your “brand” to be known, by your name or by a business name. Urinate or get off the bedchamber pot. Or at worst, use your name DBA (doing business as) your business name.
Stay away from using AKA. Give yourself some class and keep the FBI from your door. They might confuse you with another AKA.
Now go and have a proper cup of tea and bead.